Landrum Lions

For this brand identity package for Landrum Middle School in Ponte Vedra Beach, Florida, the task was to create a cohesive system with 2 distinct marks – one for academics and another for athletics. The academic version is more collegiate and intellectual, presenting a prestigious image that embodies the pursuit of excellence that the school brings. The athletic version is a bit more exciting, and aggressive, while maintaining a personality suitable for middle school aged children.