Voiceflow Rebrand + Case Study
Voiceflow isn’t just the best; it’s making the best accessible, which is why the company focuses on building its technology for users, not executives. 👌
While Voiceflow was loved by designers, it was struggling to be taken seriously by its developer community. It needed to adjust this perception so its product could be sold as a shared, collaborative platform.
With that in mind, we set out to create a brand identity that would clarify what the brand has to offer and bring it up to the caliber of its product, team, and technology, presenting the brand as the mission-critical solution for product teams building AI assistants.
Voiceflow’s chosen brand attributes — High-End, Opinionated, and Innovative — and its Creator and Explorer archetypes informed our brand concept, “Yes, and.”
This concept, inspired by improvisation, guided the rebrand and also served as a metaphor for their community, who are, in a way, improvisers themselves.
Click here to view the full case study.
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