Salesloft Rebrand

“If you can bottle the energy that lives in the Salesloft offices and infuse that into the brand, it would be a home run,” Salesloft posed.

Challenge accepted. 💪

As the #1 Sales Engagement solution in the market, Salesloft is beloved by its users, but the previous brand lacked energy and prominence. They needed a brand that would support their ambitions and embody a culture of authenticity and delight. It was time for the world to immediately understand its distinction.

In working alongside the Salesloft team, we tackled:

📌 Brand Strategy

📌 Verbal Identity

📌 Visual Identity

📌 Brand Support

📌 Web Design

It's been a few years since Salesloft launched their new brand and we couldn't be more thrilled to be cheering them on as they champion their brand from all angles. 🏆

Like what you see? Click here for the full case study.

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Photography credit for this project goes out to the talented Lauren Jones. 👏

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Focus Lab + Odi
Global B2B brand experts.

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