Brand Launch: Irwin

The team at Irwin recognized a need for a brand evolution to better reflect their growth, unique position in the industry, and their mission to make capital markets more transparent and efficient.

We were beyond excited at the opportunity to collaborate with the Irwin team and make it happen. 💥

The process began with two main focuses:

→ narrowing in on who they are at their core

→ letting their brand attributes guide every decision in the new identity

A massive round of applause for the team at Irwin on their recent brand launch — we're so excited to see this work out in the world and can't wait to see what's in store for the future. 🚀

P.S. Keep an eye out for a case study coming soon.