Odi Agency: Comulate Rebrand
Comulate came to Odi to create a brand that conveyed, above all else, one critical theme:
“Belief Beyond Limits” became the central theme — or Single Most Important Thing (SMIT) — that Comulate and Odi identified to drive the brand’s future. The theme emerged after a thorough evaluation of both Comulate’s goals and the company’s competitors.
As the brand work kicked off, the project team identified the need to craft a brand that felt … bigger. That demystified revenue automation. And that made finance teams the heroes in their organizations.
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